Technical SEO Consultant has a great impact on your website’s backend performance, aligning it with search engine criteria.
Technical SEO lays the groundwork for any successful digital marketing campaign.
It emphasizes on website Remember it Beautiful to Search Engine.
The strategy for this is just to optimize its technical aspects including site speed, security, and crawlability.
Content and backlinks are important, but it’s the technical aspect that makes sure your website is fast, secure, and easy for search engines to crawl & index.
Enter the Technical SEO Consultant: Someone who goes behind the scenes of your website and puts things right, to ensure that nothing holds back a search engine from indexing you properly.
In this post, we will discuss what a Technical SEO Consultant is and why they matter when you want your business to dominate the online space.
Who is a Technical SEO Consultant?
A Technical SEO Consultant is a specialized professional who focuses on the technical aspects of SEO that affect how well a website can be crawled, indexed, and ranked by search engines.
Unlike traditional SEO experts who focus on content and backlinks, technical SEO consultants dive deep into the backend of your website to ensure it meets all the necessary criteria for optimal performance.
Key Responsibilities:
- Conducting comprehensive technical SEO audits
- Identifying and resolving crawl errors
- Optimizing site speed and performance
- Ensuring mobile-friendliness and proper site architecture
Why Hire a Technical SEO Consultant?
Technical SEO is complicated and has a lot of moving parts so it takes special knowledge.
Here are some reasons why hiring a technical SEO consultant is beneficial:
- Expertise in Identifying Website Issues: They have the tools and knowledge to spot issues that may not be visible to the untrained eye, such as crawl errors, duplicate content, or poor site structure.
- Enhancing Site Performance and Speed: A slow website can be detrimental to user experience and search rankings. Consultants work on optimizing the site’s speed, which is crucial for SEO.
- Keeping Up with Algorithm Changes: SEO is a constantly evolving field, with search engines like Google frequently updating their algorithms. A consultant stays updated with these changes to ensure your website remains compliant.
Core Skills of a Technical SEO Consultant
To effectively handle the technical aspects of SEO, consultants need a unique skill set that includes:
- Understanding of Web Development and Coding: Proficiency in HTML, CSS, JavaScript, and other coding languages is essential for diagnosing and fixing technical SEO issues.
- Mastery of SEO Tools: Tools like Google Search Console, Screaming Frog, and Ahrefs are vital for conducting audits and tracking performance.
- Knowledge of Site Architecture and Indexing: A deep understanding of how search engines crawl and index a site helps in making strategic adjustments to improve search visibility.
Technical SEO vs. On-Page and Off-Page SEO
While on-page SEO focuses on content optimization and off-page SEO deals with link-building strategies, technical SEO is all about improving the backend structure.
It can be as simple as correcting errors, speeding up the site, and making it search engine-friendly.
Technical SEO is the foundation for all three, so today we will delve into that area.
How a Technical SEO Consultant Improves Website Performance
The first thing that a technical SEO consultant does is to increase your site performance as much as they can. Here’s how they do it:
- Improving Site Speed: They optimize images, leverage browser caching, and minimize JavaScript to ensure faster load times.
- Enhancing Mobile Usability: Mobile-friendliness is a ranking factor. Your website is mobile responsive and performs well on all devices.
- Fixing Crawl Errors: By identifying broken links, faulty redirects, and other crawl issues, they ensure that search engines can easily access your site’s content.
Importance of Site Structure and Navigation
A well-structured site is like a well-organized library.
Not only does it aid in quicker search and retrieval for the benefit of both Search Engines as well users.
Technical SEO consultants ensure that internal linking is logical, URLs are clean, and navigation is straightforward – all of which contribute to better SEO
Ensuring Mobile-Friendliness and Responsiveness
With Google’s shift to mobile-first indexing, having a mobile-friendly site is no longer optional.
With great pride, we can announce that our experts are also technical SEO consultants.
They take care of every technical aspect so your web page scales perfectly on each electronic device, meaning responsive design techniques. They’re using even tactile optimization!
Optimizing Website Security with HTTPS
Website security is a significant part of technical SEO.
Implementing HTTPS by securing your site with an SSL certificate not only protects user data but also boosts your SEO.
Google prioritizes secure sites, and a consultant will help you make this transition smoothly.
Technical SEO Audits: What to Expect
It is essentially an evaluation of all the technical aspects of your website through a fine-tooth comb.
Elementary depends on testing the indexability of a site, inspecting for and increasing speed in execution or reducing load time (Time to First Byte TTFB), chair evaluation scale for website’s architecture, and detection of open-permissible security vulnerabilities, etc.
Tools like Screaming Frog and SEMrush are used by consultants to conduct these audits, followed up with actionable insights.
Common Technical SEO Issues and Fixes
Technical SEO consultants deal with a variety of common issues, including:
- Broken Links and 404 Errors: These errors disrupt the user experience and harm SEO. Consultants identify and fix them to ensure a smooth browsing experience.
- Duplicate Content Issues: Duplicate content confuses search engines. Consultants work to consolidate or remove these redundancies to maintain the integrity of your site.
- XML Sitemap Optimization: A well-structured XML sitemap helps search engines understand your site better, ensuring that all important pages are indexed.
Schema Markup and Structured Data
Schema markup is a form of microdata that helps search engines understand your content better, enhancing how your pages appear in SERPs.
Technical SEO consultants implement structured data to improve search visibility, which can lead to higher click-through rates.
Keeping Up with Google Algorithm Updates
Google frequently updates its algorithms, which can affect your site’s ranking.
A technical SEO consultant stays on top of these changes, adapting strategies to keep your site compliant and competitive.
Choosing the Right Technical SEO Consultant
When selecting a consultant, look for experience, a track record of success, and up-to-date knowledge of the latest SEO trends.
Don’t hesitate to ask for case studies or references to ensure they’re the right fit for your needs.
FAQs
What does a technical SEO consultant do?
A technical SEO consultant optimizes the backend elements of your website, including site speed, security, and crawlability, to improve search engine visibility.
How often should You conduct a technical SEO audit?
It’s recommended to conduct a technical SEO audit at least twice a year, or whenever significant changes are made to the website.
Can technical SEO consultants help with site migrations?
Yes, they ensure that all technical aspects, such as redirects and site structure, are properly managed during a site migration to avoid losing SEO value.
How long does it take to see results from technical SEO?
Results can vary, but typically, improvements can be seen within a few weeks to a few months, depending on the scope of the issues addressed.
What are the costs associated with hiring a technical SEO consultant?
Costs can vary based on the consultant’s experience and the complexity of the project. It’s best to get a quote based on your specific needs.
Conclusion
Technical SEO is the backbone of a successful digital marketing strategy.
A technical SEO consultant optimizes the site technically and makes sure that all Google-related updates are followed, so as to escape being penalized by a search engine.
With the right consultant, your website will not only perform better but also achieve the visibility it deserves.
